“It is not the man who has too little, but the man who craves more, that is poor.”
It’s Black Friday, and advertisements enticing me to acquire more have been constantly peppering my consciousness. Advertisers are good. They have succeeded in making me lust after shiny new things, including new lenses and cameras and filters and memory cards and shutter releases and L brackets and tripods and…well, everything.
Today, I’ve successfully beaten back the advertisers and their imploring cries for acquisition, but I know Cyber Monday is just around the corner and the battle will begin again. I suppose the battle really doesn’t end until after Christmas. Advertisers start in the holiday season by convincing us that we’re selfless, thoughtful people and help us find an outlet for our inherent generosity through buying their stuff for our loved ones. We feel pretty good about that, and somehow we end up buying ourselves a little something as a reward… Like I said, advertisers are good.
This year, I’m realizing I have a secret weapon in the battle, though: this project. One of the goals of this project is to internalize the lesson that what you have already is plenty. I don’t need more gear to make great art. I may need better vision or better post-processing skills, but I don’t need better THINGS. So, when I get the itch to add something to my seemingly ever-growing collection of stuff (photography or otherwise) this consumerism season, I’m going to do my best to return to this project instead. I’ll go for a photo walk or consider a different style of editing or brainstorm how I can test this lens in a new environment.
So, for today’s post, I selected an image that embodies the minimalist attitude that I’m trying to carry with me over the next month. Some may not think there’s a whole lot to this image, but there’s plenty in it for me! 🙂